Upselling aftercare products isn’t just about boosting your income; it’s a strategy that can significantly improve your clients’ lash retention and enhance their overall satisfaction. Here’s how to approach upselling aftercare products in a way that feels organic, educates clients, and benefits your lash business.

1. Educate Clients on the Importance of Aftercare

Many clients underestimate how crucial aftercare is for maintaining their lash extensions. As a lash artist, you’re the expert they trust. Explain the impact of proper aftercare on lash retention, natural lash health, and the longevity of their extensions. Highlight that investing in aftercare products helps them protect their lash investment.

2. Curate a Selection of Essential Aftercare Products

To keep things simple and effective, select a few high-quality products that you can confidently recommend. Here are some staples to consider:

• Lash Cleansers: Choose one formulated specifically for extensions to avoid oil-based cleansers that can weaken adhesive bonds.
• Lash Brushes and Wands: A great way to upsell these as essential for daily lash grooming.
• Protective Serums and Primers: Products that nourish natural lashes can also improve retention, making them an easy upsell with clear benefits.

3. Bundle Products for Convenience and Savings

Create bundled aftercare kits, like a "Lash Care Essentials Kit" with a cleanser, brush, and serum. Clients are more likely to buy if they feel they’re getting a well-rounded set or a small discount on the bundle. This approach also makes it easy for clients to say “yes” without needing to decide between multiple individual products.

4. Make It a Part of Every Appointment

Introducing aftercare doesn’t have to be pushy; it can be a seamless part of your service. Mention the products you recommend during the consultation or application process. For instance, you could say, “I recommend using this cleanser daily to keep your lashes clean and extend their wear time.”

5. Show, Don’t Just Tell

Demonstrate the products during their appointment. For example, use the cleanser as part of the prep before application or give a quick tutorial on how to use the lash brush. Seeing the product in action often makes clients more likely to buy it and incorporate it into their daily routine.

6. Keep Aftercare Products Visible in Your Studio

A visible display of aftercare products can be a gentle reminder without feeling like a hard sell. Arrange products near the checkout or waiting area, and add a small informational card with tips on why aftercare matters. This creates an opportunity for clients to ask questions and gives you a chance to explain the benefits naturally.

7. Follow Up and Reinforce

After their appointment, a quick follow-up message thanking them for their visit can include a gentle reminder about aftercare. Something simple like, “Don’t forget to use your lash cleanser daily to keep your extensions looking great!” can reinforce the importance and encourage product usage.

8. Create a Loyalty Program or Referral Discount for Product Purchases

Encourage clients to repurchase aftercare products by offering a loyalty program where they can earn points for each product bought or refilled. You could also offer discounts for clients who refer friends to purchase aftercare, creating a cycle that benefits both retention and revenue.